Course Description

Over 60 minutes and 12 videos, "Classic Strategy Theories" gives you a solid grounding in the world of business strategy theories.

This course explains the theoretical premise behind the 2 foundational theories of business strategy (BCG Share Growth Matrix, and Porter’s 5 Forces), with an exploration of GE / McKinsey Matrix as a bonus.

We cover the pros & cons of each theory, and discuss ways to use these in practice on a wide range of complex problems (strategy formulation, business unit marketing plans, change programme implementation, etc).

Fred Pelard

Course curriculum

  • 1

    Introduction to Classic Strategy Theories

  • 2

    BCG Share Growth Matrix

    • BCG Share Growth Matrix (overview)

    • BCG Share Growth Matrix (limitations)
  • 3

    GE / McKinsey Matrix

    • GE / McKinsey Matrix (overview)

    • GE / McKinsey Matrix (flaws)
  • 4

    Porter's 5 Forces

    • Porter's 5 Forces (overview)

    • Porter's 5 Forces (generic strategies)

    • Porter's 5 Forces (bugs)

    • Porter's 5 Forces (in practice)
  • 5

    Summary

    • Wheel of Strategy Theories (part 1 - The Classics)