Course Description

Over 60 minutes and 12 videos, "Classic Strategy Theories" gives you a solid grounding in the world of business strategy theories.

This course explains the theoretical premise behind the 2 foundational theories of business strategy (BCG Share Growth Matrix, and Porter’s 5 Forces), with an exploration of GE / McKinsey Matrix as a bonus.

We cover the pros & cons of each theory, and discuss ways to use these in practice on a wide range of complex problems (strategy formulation, business unit marketing plans, change programme implementation, etc).

Fred Pelard

Course curriculum

    1. Strategy Theories as Religions

    2. A Definition of Strategy

    3. 3 Families of Strategy Theories

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    1. BCG Share Growth Matrix (overview)

    2. BCG Share Growth Matrix (limitations)

    1. GE / McKinsey Matrix (overview)

    2. GE / McKinsey Matrix (flaws)

    1. Porter's 5 Forces (overview)

    2. Porter's 5 Forces (generic strategies)

    3. Porter's 5 Forces (bugs)

    4. Porter's 5 Forces (in practice)

    1. Wheel of Strategy Theories (part 1 - The Classics)

About this course

  • £100.00
  • 12 lessons
  • 1 hour of video content