Course Description

Over 65 minutes and 14 videos, "Modern Strategy Theories" shows you the next steps into the world of business strategy theories.

This course explains the theoretical premise behind 3 very powerful theories of strategy formulation: Kim's Happy Line, Index's Value Disciplines, and Prahalad & Hamel's Strategic Intent & Core Competencies (SICC).

We cover the pros & cons of each theory, with some examples, and discuss ways to use these in practice on a wide range of complex problems (strategy formulation, business unit marketing plans, etc).

Fred Pelard

Course curriculum

  • 1

    Introduction

  • 2

    Kim's Happy Line

    • Kim's Happy Line (overview)

    • Kim's Happy Line (illustrations)

    • Kim's Happy Line (in practice)

    • Kim's Happy Line (example 1)

    • Kim's Happy Line (example 2)
  • 3

    Index's Value Disciplines

    • Index's Value Disciplines (overview)

    • Index's Value Disciplines (illustrations)

    • Index's Value Disciplines (generic strategies)

    • Index's Value Disciplines (in practice)
  • 4

    Prahalad & Hamel's SICC

    • Prahalad & Hamel's SICC (overview)

    • Prahalad & Hamel's SICC (illustrations)

    • Prahalad & Hamel's SICC (example)
  • 5

    Summary

    • Wheel of Strategy Theories (part 2 - The Moderns)